South Shore Chamber of Commerce used video to showcase member businesses and attract new members.

 
To demonstrate the diversity of Chamber membership, we featured a large real estate developer, a non-profit, a small wellness business, and an employee of a mid-sized business.​

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We set up a YouTube channel and uploaded new videos each week. Shorter videos - averaging 2 - 3 minutes - appeared on a loop in the Chamber offices' reception areas and in Constant Contact email blasts.

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Longer videos - averaging 7 minutes each - appeared on the Chamber web site. 

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Featured businesses - A.W. Perry, Friendship House, A Healthy Balance, and Rogers & Gray each posted the videos on their own web sites, thereby expanding the audience for the Chamber.

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How could you use this approach to benefit your business or organization?

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